Rathinavani Community Radio 90.8 MHz was launched in May 2013 by the Rathinam Group of Institutions, Coimbatore, and stands as a pioneering platform dedicated to social service through the transformative power of voice and participation. It isGuided by the motto “A Voice for the Voiceless,” the station has grown into a hub of education, culture, awareness, and empowerment, reaching diverse audiences ranging from students to rural communities.
Over the years, Rathinavani has transcended the role of a conventional radio station, which has evolved into a social movement that unites people, ideas, and institutions in the pursuit of meaningful change. Its central mission is to amplify local voices, preserve cultural identity, and serve as a bridge between academia and society at large.
The station broadcasts in both Tamil and English, offering participatory programming that is informative, engaging, and socially relevant. Its diverse content spans across education and career guidance, health and wellness, women’s empowerment, environmental conservation, cultural heritage, and community involvement.
Every program is designed with inclusivity at its core, providing space for citizens, students, self-help groups, and NGOs to share their stories, perspectives, and solutions. In doing so, Rathinavani ensures that community voices resonate far and wide, while simultaneously acting as catalysts for collective progress.
Central to Rathinavani’s success is its collaborative and inclusive team model driven by visionary leadership, supported by faculty mentors, and powered by enthusiastic student broadcasters and community volunteers. This synergy ensures that programming remains authentic, participatory, and attuned to the genuine needs of society.
Education remains a cornerstone of Rathinavani’s programming. Students and young listeners gain access to career counselling, motivational sessions, and vital information on higher studies and scholarships. Equally prioritized is health and wellness, with doctors, specialists, and healthcare workers frequently contributing insights on preventive care, fitness, and mental well-being.
Women’s empowerment is another major focus, with dedicated programs highlighting entrepreneurial journeys, leadership roles, and contributions to society. Cultural programming, meanwhile, celebrates Tamil Nadu’s rich heritage through literature, music, folk arts, and storytelling. Beyond broadcasting, Rathinavani has played a crucial role in social development by collaborating with NGOs, educational institutions, and government bodies on campaigns addressing literacy, health, environment, and human rights. Its innovative spirit has earned recognition through participation in world-record initiatives that showcased continuous presentations of art, culture, and social causes.The station has also been a vital source of trust during crises, such as floods and the COVID-19 pandemic, when the community relied on accurate information and timely updates.
Rathinavani also serves as a training ground for aspiring media professionals, equipping students with hands-on broadcasting experience while strengthening community bonds through collective action for the greater good. Today, the station continues to grow as a beacon of creativity, awareness, and empowerment. With plans to expand its reach through digital platforms and podcasts, Rathinavani remains firmly rooted in its grassroots identity. Having completed a decade of service and standing on the threshold of greater possibilities, the station remains unwavering in its commitment to give voice to the unheard and inspire change through the power of community radio.
Behind every successful broadcast of Rathinavani Community Radio lies a passionate team of dedicated individuals united by a shared vision. At the helm is Station Director Dr J. Mahendran, a visionary leader who has been instrumental in defining the station’s mission and strengthening its impact on community development. Supporting him are faculty coordinators and media professionals who mentor student broadcasters and nurture the next generation of media practitioners. . Equally vital are the volunteers, community representatives, and NGOs who actively co-create content, ensuring the representation of diverse voices and perspectives.
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