Rathinam Group of Institutions is synonymous with the Department of Visual Communication, courses that are equipped with state-of-the-art facilities were started in 2004 UG & PG 2011 as a one-stop-shop providing all facilities for Media Studies. Since its inception, the Department has emerged as one of the leading Communication and media institutes in the country with an international reputation. The department has grown from strength to strength through pioneering technologies related to media. The programs are designed to provide a holistic design education that incorporates technology, aesthetics, and integrated use of various media. It offers three- year Graduate program (B.Sc. Visual Communication) & (M.A. Mass Communication)

With a history spanning more than a decade, the department has become identical with a commitment to quality, trust, and reliability. Visual Communication at Rathinam Group of Institute is one of the very few institutes in the country offering full-fledged Post- Graduate and Graduate programs with advanced infrastructure, a comprehensive curriculum, skilled and experienced faculty, placement process, international exchange programs, lively co-curricular activities like theatre, dance, music, cinema and painting with an ambiance that encourages students to scale new heights in their areas of interest with a firm root in social sensitivity.

Postgraduate Program

The postgraduate program introduces students to all streams of Visual Communication in the first two semesters and facilitates them to specialize in Journalism & Film in the last two semesters. The student chooses an on-campus project with a wide exposure of Film making on campus and Lab journal which is completely contributed & produces with a high- standard portfolio for professional recognition in addition to the compulsory courses based around Visual communication.

Undergraduate Program

The Undergraduate program focuses on media education with a fair understanding of other social sciences. We constantly renew our curriculum and infrastructure to meet the challenges of the changing times with the current industry needs.

STRENGTH OF THE DEPARTMENT

  • Department of visual communication is enabled with sufficient facilities as required
  • Faculties with  knowledge of the various field and industry experience
  • The creativity of our students and their participation and excelling in various other events
  • Uniqueness, perception, and visualization our students

STUDENT DEVELOPMENT & ENROLLMENT

  • Students are made to engage in various development activities and programs.
  • Internship programs and projects are organized, more carrier oriented especially with the field they specify
  • Carrier development programs are planned &organized every semester wise.

ALUMINI ENGAGEMENT / EVENT

  • Annual Alumni are organized.
  • Internship projects can be arranged via alumni students
  • Alumni  are engaged in departmental developmental activities
  • Alumni students are invited as guest lectures related to their specialization and orientation programs are conducted regularly.

Infrastructure Facilities Department of visual communication, structured with a separate wing where we can project our department for multipurpose usage. The students are exposed to the real-world creative gateway and industry best practices inside the campus in a built-in, well-equipped, full-fledged Studios with industry-standard big shooting with a unique identity. The latest technologies ensure that studios have highly flexible latest digital cameras, Edit Suite with industry-oriented latest Editing Software, Sound-proofed art-of-the-state Recording Theatre, Photography studio, Multi-Media Lab.

  • A  Entire Inbuilt studio with, Green Mat studio, Production studio, Dubbing Booth, Edit suit, Multimedia lab, etc.,
  • The department wing is inbuilt with Community radio Station, Rathinavani 90.8, where students are engaged in producing programs.
  • The entire studio infrastructure can be used for student purpose and for outsourcing purpose
  • Through this Infrastructure development students are given an opportunity to get exposure to engage in industry programs.

Recording Studio

A Recording Theatre is a specialized facility for sound recording, mixing, and audio production of instrumental or vocal musical performances, spoken words, and other sounds. The Recording Theatre consists of a ‘Live Room’ attached with isolated ‘booth’ equipped with Rhode Perception Mic, and Yamaha 12 Channel Audio Mixer, controlled by the Sound Engineer with Pro Tools software in the control room.

Rathinavani community radio 90.8 is accessed by students to focus on communal harmony, national integration, Skill development, and entrepreneurial ideas.

Edit Suite

The Edit suite in the department consists of 6 workstations with Final Cut Pro and Avid Edit software for Video Editing. Each workstation consists of an updated configuration.

Production Studio

A production/photographic studio is a workspace to take, develop, print, and duplicate photographs. Photographic training and the display of finished photographs are key functions of a photographic studio. The studio also consists of a Green Room and storage space for other photography-related works. The Photography studio is equipped with Canon, Nikon, Sony alpha Still cameras, Elin chrome D lite, and Digital Pro Lights.

Screening In-Built Class Room

The screening room is meant to screen student’s short film projects to analyze, evaluate & Learning about world cinema. It consists of a higher-end Epson HD Projector with an amplified sound system for the film screening.

  • Activities can be organized for the benefit of the students to make them engage and to strengthen them with the capability of team management and improve the leadership quality.
  • Film Festival, Carrier Development Programmes, Field visit, Workshops, Guest Lecture, and Training
  • Major Events: RadioMerchi, Radio city, Hello FM, Facto Film Fest, Click shop & Photography Exhibition 2015, Christmas Fest, Onam Fest, Pongal Fest, Star Singer 2016, Photography Competition 2016, Kudusai 2016, Big Bag collection, Big Picture event 2017, Face the Mask 2017, Coimbatore Women Achiever Awards 2017, FLIKS2019, “FilmFashionFood”-FFF2020, Road Safety Awareness Short film Competition 2020, PSA Competition – Sustainable development goals 2020.
Awards & Achievements
  • LARSEN&TOURBO–Certificate of Appreciation–“The leaf”-PSA
  • “Go Green – Eco-Friendly Diwali Social Awareness – Award 2016 – Coimbatore Commissioner Office.
  • “Special Senate Recognition Award-2016” StarSinger-2016
  • Best Mass Communication Department 2016 –
  • “EventCoordinator”-CoimbatoreWomenAchieverAwards2017,
  • “GoGreen” EcoFriendlyDiwaliAward2017-Coimbatore
  • Southern Railways–CertificateforMeritoriousWork2018,
  • Southern Railways Police Department, TamilNadu-Honour Award–Awareness program on Railway safety 2018,
  • MS University “Karisal Thirai Vizha 2018 – Overall Championship Trophy
  • Recognition Award-CoimbatoreVizha2019.
  • MS University “Karisal Thirai Vizha 2019 – Overall Championship Trophy
  • Road Safety Awareness Short Film Festival – Best Short Film Award – Uyir Foundation 2020
PLACEMENT
  • Placement for visual communication students encompasses various fields, such as News, Television, Acting, Designing, Direction, Cinematographer, Editor, etc.
  • Internshalatraining is also given for students with complimentary access to a soft skills training module that would be useful when they start applying for internships or jobs after the training
1 News/Television Industry Pudhiya Thalaimurai TV/ Program Producer
Sun TV/ Program Producer

Kalaignar TV/ Program Producer

News J/ News Reader, Times of India/Photographer, Dinamalar / Reporter
Vijay TV/ program Producer / Camera Man
2 Advertising Model / Actor
Photographer
3 Film Industry Actor / Actress
Associate Director
Associate Cameraman
Independent Music Artist
4 Social Media/Youtube Nakkalites, Black sheep, Thiruvilaiyaadal.
QC / Disney+ Hotstar, The Covai Post/Reporter
NAME OF THE FACULTY DESIGNATION YEARS OF EXPERIENCE QUALIFICATION
MR. V. SATHISH ANANDAN Head of the Department 10 Teaching Experience B.Sc., MJMC, (Ph.D.)
MR. T J Raju Department Coordinator / Assistant Professor 4 years Media Experience / 5.5 years Teaching Experience B.Sc., MJMC, (Ph.D.)
Lt. SHYAM SHARMA S Assistant Professor 3 years, Teaching Experience B.Sc., MJMC
MRS. DIVYA S Assistant Professor 2 years, Teaching Experience B.Sc., MJMC
MS.Barathi Priya Assistant Professor 1 year, Teaching Experience B.Sc., MJMC
MS.Jeevitha Priya Assistant Professor 1 year, Teaching Experience B.Sc., MJMC

Name of the author/s

Title of paper

Name of journal Year of publication ISSN number
MR. V. SATHISHANANDAN AN ELT PROBLEM OF MIDDLE SCHOOL STUDENTS IN COIMBATORE DISTRICT The International Journal of analytical and experimental modal analysis 2020 0886-9367
MR. T. J. RAJU IMPACTOFCOMMUNITYRADIOINEMPOWERING WOMENINCOIMBATOREREGION–TAMILNADUWITH REFERENCETORATHINAVANICOMMUNITYRADIO90.8 International Education & Research Journal [IERJ] 2019 2454-9916
MR. T. J. RAJU Women Issues In Media – The Emergence Of Women Through The
“Me Too Movement”
THINK INDIA JOURNAL 2019 0971-1260
MR. SALMAN ALEM Inequality in Education for Girls Reflected in Malala Yousafzai’s Memoiriammalala: A Feministic Approach Roots – International Journal of Multidisciplinary Research 2017 2349-8684
MR. P. PANBUSELVAN Stereotypes of Transgender Women and Men: Content, Strength, and Valence Roots – International Journal of Multidisciplinary Research 2017 2349-8684
DR. V. RAMAN ICT in Teaching and Learning in Formal and Non-Formal Education Roots – International Journal of Multidisciplinary Research 2017 2349-8684
MR. T. J. RAJU The basic structure of
Student classroom speaking Activity
Roots – International Journal of Multidisciplinary Research 2017 2349-8684
MR. T. J. RAJU An Analytical study on
the Impact of Chota bheem among Children
(Aggressive behavior)
Research Innovators 2016 2395-4744