The department is committed to shaping the future creative professionals in the fields of media, design, film, and communication. With a clear vision, the department strives to produce innovative visual storytellers, communicators, and content creators and builds a strong academic excellence by student centric approaches. The curriculum is thoughtfully structured to balance classroom learning with real-world application, equipping students with the conceptual understanding and technical expertise necessary for the fast-evolving media landscape. The department offers UG and PG programs that span a broad spectrum of disciplines, including photography, filmmaking, visual effects, advertising, multimedia journalism, animation, and graphic design. A unique focus is on nurturing creativity, critical thinking, and interdisciplinary collaboration are encaged to get valuable insights into academic and media industry.
Infrastructure Facilities Department of visual communication, structured with a separate wing where we can project our department for multipurpose usage. The students are exposed to the real-world creative gateway and industry best practices inside the campus in a built-in, well-equipped, full-fledged Studios with industry-standard big shooting with a unique identity. The latest technologies ensure that studios have highly flexible latest digital cameras, Edit Suite with industry-oriented latest Editing Software, Sound-proofed art-of-the-state Recording Theatre, Photography studio, Multi-Media Lab.
- A Entire Inbuilt studio with, Green Mat studio, Production studio, Dubbing Booth, Edit suit, Multimedia lab, etc.,
- The department wing is inbuilt with Community radio Station, Rathinavani 90.8, where students are engaged in producing programs.
- The entire studio infrastructure can be used for student purpose and for outsourcing purpose
- Through this Infrastructure development students are given an opportunity to get exposure to engage in industry programs.
Recording Studio
A Recording Theatre is a specialized facility for sound recording, mixing, and audio production of instrumental or vocal musical performances, spoken words, and other sounds. The Recording Theatre consists of a ‘Live Room’ attached with isolated ‘booth’ equipped with Rhode Perception Mic, and Yamaha 12 Channel Audio Mixer, controlled by the Sound Engineer with Pro Tools software in the control room.
Rathinavani community radio 90.8 is accessed by students to focus on communal harmony, national integration, Skill development, and entrepreneurial ideas.
Edit Suite
The Edit suite in the department consists of 6 workstations with Final Cut Pro and Avid Edit software for Video Editing. Each workstation consists of an updated configuration.
Production Studio
A production/photographic studio is a workspace to take, develop, print, and duplicate photographs. Photographic training and the display of finished photographs are key functions of a photographic studio. The studio also consists of a Green Room and storage space for other photography-related works. The Photography studio is equipped with Canon, Nikon, Sony alpha Still cameras, Elin chrome D lite, and Digital Pro Lights.
Screening In-Built Class Room
The screening room is meant to screen student’s short film projects to analyze, evaluate & Learning about world cinema. It consists of a higher-end Epson HD Projector with an amplified sound system for the film screening.
- Activities can be organized for the benefit of the students to make them engage and to strengthen them with the capability of team management and improve the leadership quality.
- Film Festival, Carrier Development Programmes, Field visit, Workshops, Guest Lecture, and Training
- Major Events: RadioMerchi, Radio city, Hello FM, Facto Film Fest, Click shop & Photography Exhibition 2015, Christmas Fest, Onam Fest, Pongal Fest, Star Singer 2016, Photography Competition 2016, Kudusai 2016, Big Bag collection, Big Picture event 2017, Face the Mask 2017, Coimbatore Women Achiever Awards 2017, FLIKS2019, “FilmFashionFood”-FFF2020, Road Safety Awareness Short film Competition 2020, PSA Competition – Sustainable development goals 2020.
Awards & Achievements
- LARSEN&TOURBO–Certificate of Appreciation–“The leaf”-PSA
- “Go Green – Eco-Friendly Diwali Social Awareness – Award 2016 – Coimbatore Commissioner Office.
- “Special Senate Recognition Award-2016” StarSinger-2016
- Best Mass Communication Department 2016 –
- “EventCoordinator”-CoimbatoreWomenAchieverAwards2017,
- “GoGreen” EcoFriendlyDiwaliAward2017-Coimbatore
- Southern Railways–CertificateforMeritoriousWork2018,
- Southern Railways Police Department, TamilNadu-Honour Award–Awareness program on Railway safety 2018,
- MS University “Karisal Thirai Vizha 2018 – Overall Championship Trophy
- Recognition Award-CoimbatoreVizha2019.
- MS University “Karisal Thirai Vizha 2019 – Overall Championship Trophy
- Road Safety Awareness Short Film Festival – Best Short Film Award – Uyir Foundation 2020
PLACEMENT
- Placement for visual communication students encompasses various fields, such as News, Television, Acting, Designing, Direction, Cinematographer, Editor, etc.
- Internshalatraining is also given for students with complimentary access to a soft skills training module that would be useful when they start applying for internships or jobs after the training
| 1 | News/Television Industry | Pudhiya Thalaimurai TV/ Program Producer |
|
Sun TV/ Program Producer Kalaignar TV/ Program Producer |
||
| News J/ News Reader, Times of India/Photographer, Dinamalar / Reporter | ||
| Vijay TV/ program Producer / Camera Man | ||
| 2 | Advertising | Model / Actor |
| Photographer | ||
| 3 | Film Industry | Actor / Actress |
| Associate Director | ||
| Associate Cameraman | ||
| Independent Music Artist | ||
| 4 | Social Media/Youtube | Nakkalites, Black sheep, Thiruvilaiyaadal. |
| QC / Disney+ Hotstar, The Covai Post/Reporter |
| NAME OF THE FACULTY | DESIGNATION | YEARS OF EXPERIENCE | QUALIFICATION |
| MR. V. SATHISH ANANDAN | Head of the Department | 10 Teaching Experience | B.Sc., MJMC, (Ph.D.) |
| MR. T J Raju | Department Coordinator / Assistant Professor | 4 years Media Experience / 5.5 years Teaching Experience | B.Sc., MJMC, (Ph.D.) |
| Lt. SHYAM SHARMA S | Assistant Professor | 3 years, Teaching Experience | B.Sc., MJMC |
| MRS. DIVYA S | Assistant Professor | 2 years, Teaching Experience | B.Sc., MJMC |
| MS.Barathi Priya | Assistant Professor | 1 year, Teaching Experience | B.Sc., MJMC |
| MS.Jeevitha Priya | Assistant Professor | 1 year, Teaching Experience | B.Sc., MJMC |
|
Name of the author/s |
Title of paper |
Name of journal | Year of publication | ISSN number |
| MR. V. SATHISHANANDAN | AN ELT PROBLEM OF MIDDLE SCHOOL STUDENTS IN COIMBATORE DISTRICT | The International Journal of analytical and experimental modal analysis | 2020 | 0886-9367 |
| MR. T. J. RAJU | IMPACTOFCOMMUNITYRADIOINEMPOWERING WOMENINCOIMBATOREREGION–TAMILNADUWITH REFERENCETORATHINAVANICOMMUNITYRADIO90.8 | International Education & Research Journal [IERJ] | 2019 | 2454-9916 |
| MR. T. J. RAJU | Women Issues In Media – The Emergence Of Women Through The “Me Too Movement” |
THINK INDIA JOURNAL | 2019 | 0971-1260 |
| MR. SALMAN ALEM | Inequality in Education for Girls Reflected in Malala Yousafzai’s Memoiriammalala: A Feministic Approach | Roots – International Journal of Multidisciplinary Research | 2017 | 2349-8684 |
| MR. P. PANBUSELVAN | Stereotypes of Transgender Women and Men: Content, Strength, and Valence | Roots – International Journal of Multidisciplinary Research | 2017 | 2349-8684 |
| DR. V. RAMAN | ICT in Teaching and Learning in Formal and Non-Formal Education | Roots – International Journal of Multidisciplinary Research | 2017 | 2349-8684 |
| MR. T. J. RAJU | The basic structure of Student classroom speaking Activity |
Roots – International Journal of Multidisciplinary Research | 2017 | 2349-8684 |
| MR. T. J. RAJU | An Analytical study on the Impact of Chota bheem among Children (Aggressive behavior) |
Research Innovators | 2016 | 2395-4744 |
The programs are offered under the CBCS pattern, provided students with flexibility on selecting courses.
|
Programme |
Duration |
Syllabus |
|---|---|---|
|
UG Programme |
||
|
B.Sc. Visual Communication (E-Media) |
3 Years |
|
|
PG Programme |
||
|
Master of Journalism and Mass Communication (MJMC) |
2 Years |
|
Specialization Course
|
Courses |
|---|
|
B.Sc Visual Communication (E-Media) with Specialization in VFX |
ADD On Courses
|
Courses |
Duration |
Hours |
|---|---|---|
|
Certificate in the Art of Storytelling by IESE Business School |
4 Months |
48 |