BBA CA

PEO, PO & PSO

Program Educational Objectives (PEO)

PEO1 : Graduates will demonstrate elevated learning for growth and development
PEO2 : Graduates will be responsible leaders across the global
PEO3 : Graduates will apply knowledge blended with appreciable leadership skills.
PEO4 : Graduates will be a responsible citizen and provide innovative solutions for social                                                               problems.
PEO5 : Graduates will be adaptable in use of computer technology and  relevant    skills to further pursue the advanced career in management.

Program Specific Outcomes (PSO):

PSO 1 The students are with the understandings of  basics  of  managements and Principles
PSO 2 The students are with the knowledge of Marketing Management
PSO 3 The students are with the knowledge of Computer applications in management
PSO 4 The student are able to understand the basics of Business functions and environments
PSO 5 The students are able to understand how to use the knowledge gained in a practical way with social responsibility and eco friendly

Program Outcomes (PO):

PO1 : Endow with advanced business insight that helps them to understand the key business functions and organizational resources for efficient business management.
PO2 : Attain knowledge and skills in management, finance, accounting, marketing, Human resource, technology, organizational behaviour, economics, operations and business law.
PO3 : Reveal the ability to analyze complex, unstructured qualitative and quantitative problems by collecting, analyzing data by using accounting, financial, mathematical, statistical tools, information and communication technologies to solve the complex business problems.
PO4 : To extend organizational efficiency and create innovative business solutions.
PO5 : Explore business‐related behavioral skills including leadership, interpersonal, communication (written and oral), team, and lifelong learning skills.
PO6 : To discover global market opportunities and their influence on strategic marketing decisions.
PO7 : Exhibit critical thinking skills in understanding managerial issues and problems related to the global economy and international business.
PO8 : Disseminate a sense of social responsibility that managers must address, including business ethics, cultural diversity, and environmental concerns.
PO9 : Demonstrate entrepreneurial traits to start and manage their own innovative business successfully.

Curriculum Structure

Scheme of Curriculum for BBA CA for the Batch admitted during 2019-2020 Onwards
S.No. Sem Part Sub Type Sub Code Subject Credit Hours INT EXT Total
1 1 1 L1 Language – I 4 4 40 60 100
2 1 2 L2 English for Communication – I 4 4 40 60 100
3 1 3 Core  19BBA1CA Core  –  Principles of Management 4 4 40 60 100
4 1 3 Core Practical 19BBA1CP Core Practical – Principles of Management 2 4 20 30 50
5 1 3 DSC DSC DSC 1C Modern Office Management 4 4 40 60 100
6 1 3 DSC Practical DSC Practical – 1C MOM Practical 2 4 20 30 50
7 1 3 Allied-I DSA DSA 1A Business Mathematics 4 4 40 60 100
8 1 4 AEC Ability Enhancement Course I
Environmental studies		 2 2 50 50
9 1 6 VAC Value Added Course – I 2 – 50 50
28 30      
1 2 1 L1 Language – II 4 4 40 60 100
2 2 2 L2 English for Communication – II 4 4 40 60 100
3 2 3 Core  19BBA2CA Core  – Organizational Behavior 4 4 40 60 100
4 2 3 Core Practical  19BBA2CP Core Practical – Organizational Behavior 2 4 20 30 50
5 2 3 DSC DSC DSC 2C Financial Accounting 4 4 40 60 100
6 2 3 DSC Practical DSC Practical – 2C Financial Accounting Practical 2 4 20 30 50
7 2 3 Allied-II DSA DSA 2A Cost and Management  Account 4 4 40 60 100
8 2 4 AEC Ability Enhancement Course II Human Rights 2 2 50 50
9 2 6 VAC Value Added Course – II % 2 – 50 50
1 3 3 Core  19BBA3CA Core – Marketing Management 4 5 40 60 100
2 3 3 Core Practical 19BBA3CP Core Practical – Market Survey 2 4 20 30 50
3 3 3 DSC DSC 3C PMM 4 5 40 60 100
4 3 3 DSC Practical DSC Practical – 3C PMM 2 4 20 30 50
5 3 3 Allied-III DSA DSA 3A E Business 4 5 40 60 100
6 3 4 SEC SEC-I Skill Enhancement Courses – I Entrepreneurship 2 5 20 30 50
7 3 4 AEC Ability Enhancement Course III 2 2 50 50
8 3 6 VAC Value Added Course – III % 2 – 50 50
9 3 6 IDL Inter Department Learning – I# Digital Marketing 2 – 50 50
1 4 3 Core  19BBA4CA Core – Human Resource Management 4 40 60 100
2 4 3 Core Practical 19BBA4CP Core Practical – HR Practices 2 4 20 30 50
3 4 3 DSC DSC DSC 4C Research Methodology 4 5 40 60 100
4 4 3 DSC Practical DSC Practical – 4C SPSS 2 4 20 30 50
5 4 3 Allied-IV DSA DSA 4A Company Law 4 5 40 60 100
6 4 4 SEC SEC-II Skill Enhancement Courses – II Taxation 2 5 20 30 50
7 4 4 AEC Ability Enhancement Course IV 2 2 50 50
8 4 6 VAC Value Added Course – IV % 2 – 50 50
9 4 6 IDL Inter Department Learning – II# Consumr Behaviour 2 – 50 50
1 5 3 Core 19BBA5CA Core – Strategic Management 4 4 40 60 100
2 5 3 Core Practical  19BBA5CP Core Practical – Business Strategy Formulation 2 4 20 30 50
3 5 3 DSC DSC DSC 5C Marketing Research 4 4 40 60 100
4 5 3 DSC Practical DSC Practical – 5C MR 2 4 20 30 50
5 5 3 DSE DSE – I Elective  – I – DSE 1E IRLL 4 5 40 60 100
6 5 3 DSE DSE – II Elective  – II – DSE 2E CRM 4 5 40 60 100
7 5 4 SEC SEC-III Skill Enhancement Courses – III Digital Marketingwith practical 2 4 20 30 50
8 5 6 VAC Value Added Course – V% 2 – 50 50
1 6 3 Core 19BBA6CA Core – International Business Management 4 6 40 60 100
2 6 3 Core Practical  19BBA6CP Core Practical – Study on Cross Border Culture 2 4 20 30 50
3 6 3 DSE DSE – III Elective – III – DSE 3E Fin Services 4 6 40 60 100
4 6 3 DSE DSE – IV Elective – IV – DSE 4E 4 6 40 60 100
5 6 3 Core Course – XI DSC Core Project 8 4 80 120 200
6 6 4 SEC SEC-IV Skill Enhancement Courses – IV 2 4 20 30 50
7 6 5 EX Extension Activity- EX % 2 – 50   50
26 30
  1900 1950 3850
Total credit 154

Discipline Specific Core
S. No Course Code Course Pre-requisite Offering Department Mandatory
1  19BBAC01 Modern Office Management BBA NO
2 Modern Office Management Lab BBA NO
3 Internet of Things BSc IT NO
4 Internet of Things Lab Bsc IT NO
5 Web Technology BSc IT NO
6 Web Technology Lab BSc IT NO
7 Introduction to Artificial Intelligence BSc IT NO
8 Introduction to Machine Learning BSc IT NO
9 Programming in C BSc IT NO
10 C  Programming  Lab BSc IT NO
11 Android Application Development BSc IT NO
12 Android Application Development Lab BSc IT NO
13 Python Programming BSc IT NO
14 Python Programming Lab BSc IT NO
15  19BCMC11 Financial Accounting Commerce II NO
16 19BENC01 Executive Communication English NO
17  19BBAC02 Production and Materials Management BBA YES
18  19BBAC03 Financial Management BBA NO
19  19BBAC04 Services Marketing BBA NO
20  19BBAC05 Industrial Training Report BBA NO
21  19BBAC06 Research Methodology BBA NO
22  19BBAC07 Marketing Research BBA NO
23  19BBAC08 Training & Development BBA NO
24  19BBAC09 Business Ethics BBA NO
25  19BCMC12 Banking Theory Commerce II NO
26  19BBAC10 Corporate Governance BBA NO
27  19BBAC11 Sales and Distribution BBA NO
28  19BBAC12 Total Quality Management BBA NO
29  19BCMC13 Stock Exchange & Practice Commerce II NO

 

Allied
S. No Course Code Course Pre-requisite Offering Department Mandatory
1 19BMAA01 Business Mathematics Maths YES
2 Quantitative Techniques Maths YES
3 19BCMA03 Business Economics Commerce II NO
4 19BCMA04 Cost and Management Accounting Commerce II NO
5 19BBAA03 E-Business BBA NO
6 19BVCA01 Event Management Viscom NO
7 19BCMA05 Company Law Commerce II NO
8 19BCMA06 Corporate Accounting Commerce II NO
9 19BPYA06 Stress Management Psychology NO

Skill Based Subject
S.No Course Code Course Pre-requisite Offering Department Mandatory
1 19BBAS01 Taxation BBA YES
Direct Taxes BBA NO
Indirect Taxes BBA NO
2 19BBAS02 Rural Marketing BBA NO
3 19BBAS03 Entrepreneurship BBA YES
4 19BBAS04 Management Information System BBA NO
5 19BCMS09 Export and Import Documentation Commerce II NO
6 19BCMS10 Fundamentals of Insurance Commerce II NO
7 19BBAS05 Digital marketing with Practical BBA NO
8 19BBAS06 Business Law BBA NO

Discipline-Specific Elective
S.No Course Code Course Pre-requisite Offering Department Mandatory
1 19BBAE01 Industrial Relationship and labor Law BBA YES
2 19BBAE02 Performance management BBA NO
3 19BCME01 Logistics and supply chain Management Commerce II NO
4 19BBAE03 Insurance Principles and Practice BBA NO
5 19BBAE04 Financial Services BBA YES
6 19BBAE05 Advertising and Sales Management BBA NO
7 19BBAE06 Consumer Relationship Management BBA YES
8 19BBAE07 Consumer Behaviour BBA NO

Ability Enhancement Course
S.No Course Code Course Pre-requisite Offering Department Mandatory
1 19BCSAFC Environmental Studies – General YES
2 19BCMAFC Women Studies – Commerce II NO
3 19BCCAFC Constitution of India – Commerce I NO
4 19BPYAFC Human Rights – General YES
5 19BTAAFC Yoga – Tamil NO
6 19BVCAFC NCC – Viscom NO
7 19BENAFC Communicative English – English NO
8 19BMAAFC Quantitative Aptitude – Mathematics NO

Inter-Department Learning Courses:

Semester – III

1.       Digital Marketing

2.       Investment Management

3.       Event Management

4.       Basics of Business Ethics
Semester – IV

3.       Talent Management

4.       Career planning & Guidance

5.       Consumer Behavior

6.       Entrepreneurial Development

Career Opportunities

Life after learning Business Administration

Students who are about to complete their BBA course or are researching whether to take up BBA after 12th often consider what career options are available after BBA. Here are the career opportunities you can take up after BBA in India.

A Bachelor of Business Administration (BBA) is counted among the most popular choices of undergraduate courses in India. There are numerous job opportunities after BBA in India, and a BBA student has excellent prospects for future growth. In fact, there are multiple reasons why a student should consider BBA for a career in management.

BBA is a dynamic undergraduate course and is kept updated as per industry requirements. Graduates of the BBA course are adept in various skills including best management practices, finance, accounts, economics, marketing, etc., which makes them highly valuable for businesses and industries.

Getting a degree in a business administration course equips a student with all possible kinds of knowledge with respect to finance, marketing, economics, and business. With this, it trains you for all the jobs out there that you could possibly have.

Here are a few reasons why BBA is better over any course in business administration.

Opportunities to Develop Leadership Skills

The world out there is so competitive, and if you want to shine, you need to stand out. The course builds you and instills a sense of responsibility in you. Everyone looks for someone who can lead. It is a key aspect which is required to motivate others, which in turn is a very important part of managing a business.

Helps You to Build Confidence

Well, if you want to lead, the first thing that is required is that you believe in yourself. No matter how simple the task is at hand, you can only be the best at it if you start believing in yourself. Confidence doesn’t come easily. But once you have it, nothing seems impossible.

You Can Discover Your Capabilities

The course usually includes a variety of activities which are not only useful in developing your corporate skills, but some also push you so far that you need to give it your best. Naturally, we don’t really realize what we are truly capable of unless we are pushed. You will find yourself in situations which you’d never imagined, and you’ll discover some of your talents which you never knew that you could be capable of.

Instils Quick Decision Making

When you are constantly exposed to tasks that need immediate attention, you get adapted to taking decisions. You make a few mistakes initially, but then, they only lead to you learning from them and doing better the next time. This in turn shapes you well for your career in the outside world.

Provides A Strong Foundation for Masters

The BBA course would be really beneficial if you would want to do your masters. The course is a solid foundation for the MBA course and helps you play well in the competitive world that you will be facing once you graduate.

Excellent Career Opportunities

If you aren’t looking to do your master immediately, it’s not a problem. There are literally a thousand job options that you could choose from ranging from sales manager to working in the IT sectors, which provide you with a lot of experience that would help you in getting into another excellent institution for your masters.

Job Opportunities After BBA in India

BBA colleges in India design as well as teach the course with the primary motive of making a student industry-ready and providing them with the necessary skills to start a career. Therefore, the course has a wide scope and plenty of job opportunities are available to BBA graduates in the market.

BBA graduates are trained in a variety of skills and hence can take up career opportunities in a number of areas in the private as well as government sectors. Given below are some common areas of employment after BBA.

Banks, Financial Services, and Insurance (BFSI) Sector: BFSI is one of the major recruiters for BBA graduates. The finance, accounting, and economic skills learned during the course are in high requirement in this sector.

Sales & Marketing: Marketing is another popular area of recruitment for BBA graduates. Private organizations and startups often hire BBA freshers for entry-level positions. While these positions don’t offer the most alluring of salary packages, they do provide excellent learning opportunities and experience.

Finance and Accounting: Finance and Accounting departments are another area where BBA graduates shine. There are several key areas in this sector in which a BBA graduate can look for career options.

Human Resource Management: HR departments are a must in all major organizations and businesses. HR Management is taught as part of the BBA course curriculum and businesses prefer BBA graduates for this department.

Tourism Management: Candidates who have an interest in traveling can look for a career in this sector after completing BBA.

Supply Chain Management: SCM is a popular choice for management graduates. It is a field mostly relevant to industries and production houses.

Business Consultancy: While the role of a Business Consultant is mostly offered to experienced professionals or MBA degree-holders, BBA graduates can be hired at entry-level trainee or internship roles. The experience earned here can pave the way for high-paying career opportunities in the future.

Investment Banking: Investment Banking is another field in which a BBA graduate can choose to start their career. It is a challenging field but higher-studies will be required to grow in this field.

E-Commerce: The influence and the share of e-commerce are steadily increasing as is the number of transactions made on e-commerce platforms. Many service-aggregators today are also combining the brick-and-mortar marketplace with online platforms in what is called a hyperlocal delivery system. BBA graduates can also look to start a career in these companies.

Information Technology (IT): IT Management is another popular area of employment for BBA graduates.

Government Jobs: There is quite a few govt. job opportunities after BBA are Civil Services, Banking Sector, Police Sub-Inspector, Defence Services, and some of the government organizations, like ISRO, BHEL, GAIL, ONGC, SAIL.

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