Established in 2001, started with a single stream in commerce, over the years, the department progressively expanded its revised curriculum incorporating the concept of ‘industry-enabled’ education, emphasize the real-world business. Having industry collaborations, it is introduced new streams on various aspects, and each stream is carefully aligned with practical and contemporary requirements to provide specific knowledge and skills pertinent to timely demands of the corporates. Presently, the department offers 14 UG, 2 PG, and Ph.D. programs specialization of Finance, Digital Marketing, Human Resource Management, Consumer Behaviour, Artificial Intelligence in Business, Behavioural Finance, FinTech and Financial Inclusion. The department has also embraced Information and Communication Technology (ICT) tools to enhance teaching and learning methods. Provided, the department has academic flexibility, supports the vertical growth of its student community and fostering a dynamic, research-driven learning environment

The programs are offered under the CBCS pattern, provided students with flexibility on selecting courses.

 

Program

Duration

Syllabus

UG Programmes

B.Com. with Computer Applications 

3 Years

 

B.Com. 

3 Years

 

B.Com. with Business Process Services 

3 Years

 

B.Com. Professional Accounting 

3 Years

 

B.Com. Accounting and Finance

3 Years

 

B.Com. Banking and Insurance

3 Years

 

B.Com. Corporate Secretaryship

3 Years

 

B.Com. Information Technology

3 Years

 

B.Com. Financial Services

3 Years

 

B.Com. International Business

3 Years

 

PG Programmes

M.Com. 

2 Years

 

M.Com. with Computer Applications

2 Years

 

Research Programme

Ph.D. in Commerce (Full-Time & Part-Time)

ADD On Courses

Courses

Duration

Hours

Certificate in Bajaj Finserv, Coimbatore.

6 Months

100

Certificate in Tally Prime – Karams’ ITech Solutions, Coimbatore.

4 Months

40

Certificate in The Institute of Advanced Computing – Advanced Excel & Power BI, Coimbatore.

5 Months

60

Certificate in MSME-Central Footwear Training Institute, Chennai.

5 Months

60

 

Classrooms

The classrooms are equipped with multimedia and audio-visual equipment to facilitate effective teaching-learning. They are designed to promote effective interaction between the faculty and the students.

IT Infrastructure

The college has a state-of-the-art, well equipped contemporary computer lab facility with-wide LAN and WAN network facility all interconnected with 150Mbps Wi-Fi Net connectivity all over the campus. Every workplace like classrooms, conference hall faculty rooms, computer labs, library, administrative offices, and Cafeterias, has network connectivity with internet with open network access. The campus is the central Hub for Information Technology enabled services which provide connectivity to various organizations.  computer labs with more than 250 high-end computer systems with TFT monitors. Each system is installed with the latest multi-user operating system and antivirus software. The college-wide Wi-Fi network provides internet access to the students at their own convenience.

Language Lab

To expose the students to a variety of self-instructional, learner-friendly modes of linguistic knowledge and a language laboratory has been set up. It enables students to learn better pronunciation over stress on word accent, intonation & rhythm.

Library

The library is an influencing center of resources that create knowledge. Rathinam Institutions has a well-equipped library with an enormous collection. The library resource center is fully automated. It has a collection of over 19,357 books. It subscribes to about 100 reputed national, international journals and magazines. In addition, the library also subscribes to the INFLIBNET, DELL NET, INFO-NET, and KIMBUS resources that have access to over 2000 e-journals, e-books. It also has a very good collection of books for various entrances, competitive examinations. The library has implemented the latest technologies for quick processing. It is computerized by using a user- friendly library software and bar-code scanners.

S.NO

NAME

DESIGNATION

PAPERS HANDLED

Years of Experience

1 Dr.T.M.Hemalatha Head of the Department Human Resource Management, Research Methodology, Financial Accounting, Taxation, Cost Accounting. 14
2 Mrs.G.Arutgeevitha Assistant Professor Marketing Management, Cost Accounting, Financial Accounting, Campus to Corporate, Entrepreneurship Development Programme. 8
3 Ms. M. Kirithikaa Assistant Professor Financial Market and Institutions, Corporate Accounting I, Capital Market for Business, Managing Decision for BPS, Financial Management. 2.5
4 Mrs.K.Arthi Assistant Professor Financial Markets and Institutions, Financial Accounting, Indian Banking System, Corporate Accounting, HTML. 3.5
5 Ms.P.Shiney Assistant Professor Corporate Accounting II, Financial Accounting, Entrepreneurship Development programme, Principles of Auditing, Research Methodology. 2
6 Ms.G.Rajeswari Assistant Professor Cost and Management Accounting, Principles of Auditing, Marketing Management, Financial market and Institutions, Tally. 1.5
7 Ms.S.Shobana Assistant Professor Taxation, International Marketing, Principles of Management, Financial Accounting, Tally. 1.5
8 Mrs. N.R.Nithya Assistant Professor Taxation, Income Tax, Corporate Accounting I, Corporate Accounting II, Financial Accounting, Management Accounting. 6
9 Mr.K.Prabhakaran Assistant Professor Logistics and Supply Chain Management, Tally, Business Environment, Financial Accounting, Entrepreneurship Development programme. 1
10 Ms.J.Ivanjaline Assistant Professor British Literature, Indian writing in English, English for Communication, Communicative English. 2.5
11 Dr.V.T.Dhanaraj Head of the Department Accountant in Business, Financial Accounting, Management Accounting, Cost Accounting 8
12 Ms.A.Mary Diana Assistant Professor Performance Management, International Taxation, Financial Management 4.8
13 Ms.U.Ponmani Assistant Professor Performance Management, Financial Reporting, Direct Tax, Research Methodology, Cost and Management Accounting 2.11
14 Mrs.N.Amudhadevi Assistant Professor Part 1 – Tamil 2.9
15 Ms.M.Priyadharshini Assistant Professor Financial Accounting, Corporate Accounting, Direct Tax, Financial Services, Business Law 1.4
16 Mrs.S.Aishwariya Assistant Professor Corporate Accounting I&II ,Financial Management, Marketing Management 1
17 Ms.N.Indhumathi Assistant Professor Corporate Accounting I&II ,Financial Management 1.4
18 Dr.Palanisamy Assistant Professor Corporate Accounting, Financial Accounting 15
19 Mr.M.Rathishesha Assistant Professor Managerial Economics, Financial Accounting 1
20 Ms.V.Indhuja Assistant Professor English for Communication 1
21 Ms.S.Janani Assistant Professor Corporate Accounting , Investment Management 1
22 Dr. S. Harikaran Head of the Department Marketing & HR 8.6
23 Mr. M.Romeo Assistant Professor Finance and Marketing 1.6
24 Mr. M M Vishnu Assistant Professor Marketing 1.6
25 Ms. C Kanimozhi Assistant Professor Marketing 2.6
26 Mrs. S.Balgis Anbia Assistant Professor Tamil Literature 2.6
27 Dr. G. Gabriel Prabhu Head of the Department HTML, Banking Theory Law & Practice, Management Accounting, Labour Law, Advertisement, Co., Law, Financial Services 12.5
28 Ms. K. Gowri Assistant Professor Cost A/cing, Business Law, Banking Law & Practice, Micro Finance, Industrial Law, Financial Management, Financial Service, Forex Services 3.5
29 Ms. B.H. Singu Assistant Professor Financial Accounting, Corporate Accounting, Cost and Management Accounting, Financial Management 8.5
30 Dr. A. Saravanakuma Assistant Professor Principles of Accounting, Corporate Accounting, Management Accounting 11
31 Ms. A. Vrindha Assistant Professor Investment Management, Direct Tax , Stock Exchange 1

Publication Details

S.No

Content

1 S.Nikilalochani “Organizational Culture: A Case of Selected Textile Mill., Coimbatore” International Journal of Human Resource Research Review S.no:49244, ISSN:2347-1663, Page Number – 3, 2015
2 Dr.J.Thirumaran  “A Study on Road Accidents in Coimbatore City” International Journal of Innovative Research in Advanced Engineering (IJIRAE), Volume 2, ISSN: 2349-2163.5- 2015
3 Mrs.G.Kaveri “A study on Road Accidents in Coimbatore City” International Journal of Innovative Research in Advanced Engineering (IJIRAE), Volume 2, ISSN:2349-2163.5- 2015
5 Mrs.G.Kaveri “Motivating Factors to Choose Regulated Markets in Theni District” IJBARR, Volume 2, E-2347-856X & 2348- 0653, 295-300, 2015.
6 J.Thirumaran “Role of Digital Marketing in Innovative Business Practices” International Journal of Engineering and Advanced Technology, Volume 5, ISSN-2249-8958, 30-33, 2015.
7 S.Nethra “Role of Digital Marketing in Innovative Business Practices” International Journal of Engineering and Advanced Technology, Volume 5, ISSN: 2249-8958, 30-33, 2015.
8 Mrs.S.Vijayalakshmi “Motivating Factors to Choose Regulated Markets in Theni District” IJBARR, Volume 2. E-2347-856X & 2348- 0655, 295 -300 2015.
9 S.Nethra “Consumer Behavior and Attitude Towards Online Shopping” International Journal of Applied and Advanced Scientific Research (IJAASR), Volume 1, ISSN-2456-308, 170-174. 2016.
10 Dr.V.T.Dhanaraj “Consumer Behavior and Attitude Towards Online Shopping” International Journal of Applied and Advanced Scientific Research (IJAASR), Volume 1, ISSN-2456-308, 170-174. 2016.
11 S.Nethra “Consumer Behavior and Attitude Towards Online Shopping” International Journal of Applied and Advanced Scientific Research, Volume 1. ISSN – 2456-3080, 170-173, 2016.
12 Dr.V.T.Dhanaraj “Consumer Behavior and Attitude Towards Online Shopping” International Journal of Applied and Advanced Scientific Research, Volume 1. ISSN – 2456-3080, 170-173, 2016.
13 Mrs.R.Gomathi “Predicting the Network Traffic Creating Users from User Posting Behaviour in Online Social Networks” Indian Journal of Applied Research, Volume 7, ISSN – 2249-555X, 680. 2017.
14 Mrs.N.Vijayalakshmi “Predicting the Network Traffic Creating Users from User Posting Behavior in Online Social Networks” Indian Journal of Applied Research, Volume 7, ISSN – 2249-555X, 680. 2017.
15 J.Gnanadevan “Customer Awareness Towards Life Insurance Investment with Special Reference to Coimbatore City” International Journal of Applied and Advanced Scientific Research, Volume 2, ISSN: 2456- 3080. 57-60, 2017.
16 B.H.Singu “Customer Awareness Towards Life Insurance Investment with Special Reference to Coimbatore City” International Journal of Applied and Advanced Scientific Research, Volume 2, ISSN: 2456- 3080. 57-60, 2017.
17 A.Saravanakumar “Investors Awareness on Demat Account: A Study in Sulur Taluk” International Journal of Applied and Advanced Scientific Research, Volume 7. ISSN: 2455-4197. 356, 2017.
18 Dr.M.Ganesan “Investors Awareness on Demat Account: A Study in Sulur Taluk” International Journal of Applied and Advanced Scientific Research, Volume 7. ISSN: 2455-4197. 356, 2017.
19 A.Saravanakumar “Factors Inspiring Investors to Open Demat Account: A Study in Sulur Taluk Coimbatore” International Journal of Applied Research, Volume 2, ISSN: 2394-5869, 2017.
20 Dr.M.Ganesan “Factors Inspiring Investors to Open Demat Account: A Study in Sulur Taluk Coimbatore” International Journal of Applied Research, Volume 2, ISSN: 2394-5869, 2017.
21 J.Gnanadevan “Customer Awareness Towards Life Insurance Investment with Special Reference to Coimbatore City” International Journal of Applied and Advanced Scientific Research, Volume 2, ISSN: 2456- 3080, 57-61 2017.
22 B.H.Singu “Customer Awareness Towards Life Insurance Investment with Special Reference to Coimbatore City” International Journal of Applied and Advanced Scientific Research, Volume 2, ISSN: 2456- 3080, 57-61 2017.
23 Dr.Srividhya “Analysing The Status of Dalit Girl Students in Collegiate Education in Coimbatore City” Research Journal of Commerce & Behavioral Science, Volume 7, ISSN: 2251-1547, 2017
24 Mr.B.Santhosh Kumar “Analyzing the Status of Dalit Girl Students in Collegiate Education in Coimbatore City” Research Journal of Commerce & Behavioral Science, Volume 7, ISSN: 2251-1547, 2017.
25 Mr.B.H.Singu “Analyzing the Status of Dalit Girl Students in Collegiate Education in Coimbatore City” Research Journal of Commerce & Behavioral Science, Volume 7, ISSN: 2251-1547, 2017.
26 S.Nikilalochani “Organizational Culture: A Study of Selected Textile Mill, Coimbatore City” International Journal of Human Resource Research Review, Volume 2, ISSN: 2347- 1662. 55, 2017.
27 Dr.Srividhya “Corporate Governance Practices: Company Perspective of Selected Listed Companies in Tamil Nadu” International Journal of Academic Research and Development. Volume 2, ISSN: 2455-4197, 443 2017.
28 A.Saravanakumar “Investor Awareness on Demat Account: A Study in Sulur Taluk” International Journal of Academic Research and Development, Volume 2 ISSN: 2455-4197, 301-304 2017.
29 Dr.M.Ganesan “Investor Awareness on Demat Account: A Study in Sulur Taluk” International Journal of Academic Research and Development, Volume 2 ISSN: 2455-4197, 301-304 2017.
30 Mrs.B.Geethpriya “A Study on Performance of Land Promotors and After the Demonetizations in Coimbatore City” International Journal of Scientific Research, Volume 6, Issn: 2277-8179, 221 2017.
31 Mrs.B.Geethpriya “A Study on Consumers Buying Behavior Towards Branding Strategies in Fast Food Industry with Special Reference to Coimbatore “International Journal of Applied Research, Volume 7, ISSN: 2249-555x, 285 2017.
32 Dr.M.Ganesan “Working Capital Analysis of Selected Cement companies in India- an Annual Growth Analysis” Indus Foundation for Education Research & Social Welfare, Volume 8, ISSN: 2250- 057X, 2018.
33 Dr.V.T.Dhanaraj  “Socio-Economic Analysis and Investment Behavior Attitudes Towards Post Office Deposit Schemes (With Spl Ref to Western District of Tamil Nadu” Journal of Emerging Technologies and Innovative Research, Volume 5. ISSN: 2349 – 5162, 2017.
34 J.Gnanadevan “Socio-Economic Analysis and Investment Behavior Attitudes Towards Post Office Deposit Schemes (With Spl Ref to Western District of Tamil Nadu” Journal of Emerging Technologies and Innovative Research, Volume 5. ISSN: 2349 – 5162, 2017.
35 Mr.J.Gnanadevan “Quality of Work Life: A Theoretical Study” International Journal of Creative Research Thoughts, Volume 6. ISSN: 2320 – 2882,2017.
36 T.M.Hemalatha “A Study on Work-Life Balance of Employees in Government Hospital With Special Reference to Coimbatore District” International Journal of Applied and Advanced Scientific Research, Volume 3, ISSN: 2456-3080,1 2017
37 Mr.J.Gnanadevan “Customer Awareness Towards Life Insurance Investment with Special Ref to Coimbatore City” International Journal of Applied Research and Advanced Scientific Research, Volume 2, ISSN: 2456- 3080, 2017.
38 Mr.B.H.Singu “Customer Awareness Towards Life Insurance Investment with Special Ref to Coimbatore City” International Journal of Applied Research and Advanced Scientific Research, Volume 2, ISSN: 2456- 3080, 2017.
39 A.Saravanakumar” Investor Awareness on Demat Account: A Study in Sulur Taluk” International Journal of Academic Research and Development, Volume 2. ISSN: 2455-4197, 2017.
40 J.Gnanadevan “A Study on Quality of Work Life on Level of Work-Life on Level of Commitment of The Faculty Member’s Working in Self Financing Arts and Science College” International Journal of Research in Management Economics and Commerce, Volume 8, ISSN: 2250 – 057X, 2017.
41 K.Jayakumar “A Study on Liquidity Analysis of Ashok Leyland Ltd” International Journal of Research in Management Economics and Commerce. Volume 8. ISSN: 2250- 057x. 68 2018
42 Mr.K.Jayakumar “Growth Analysis of Selected Tyris and Tubes Companies in India” International Journal of Creative Research Thoughts, Volume 6. ISSN: 2320 – 2882. 2018.
43 Ms.A.Santhiya “Employees Retention of Administration Strategies (With Spl Ref To G.M Spinners in Coimbatore City)” Journal of Emerging Technologies and Innovative Research, Volume 5, ISSN: 2349- 5162, 548, 2018.
44 Mr.S.Harikaran“Employees Retention of Administration Strategies (With Spl Ref To G.M Spinners in Coimbatore City)” Journal of Emerging Technologies and Innovative Research, Volume 5, ISSN: 2349- 5162, 548, 2018.
45 Mrs.M.Jeshi “Employees Retention of Administration Strategies (With Spl Ref To G.M Spinners in Coimbatore City)” Journal of Emerging Technologies and Innovative Research, Volume 5, ISSN: 2349- 5162, 548, 2018.
46 Mr.S.Harikaran “A Study on Customer Satisfaction Towards Patanjali Products with Special Reference to Palakkad City” International Journal of Creative Research Thoughts (IJCRT), Volume 6, ISSN: 2320 – 2882, 590 -593, 2018.
47 Ms.A.Santhiya “A Study on Customer Satisfaction Towards Patanjali Products with Special Reference to Palakkad City” International Journal of Creative Research Thoughts (IJCRT), Volume 6, ISSN: 2320 – 2882, 590 -593, 2018.
48 A.Santhiya “A Study on Financial Analysis of Selected Chemical and Fertilizer Companies in India” Journal of Emerging Technologies and Innovative Research, Volume 6, ISSN: 2349 – 5162, 23 – 28. 2019.
49 K.Arthi “A Study on Financial Analysis of Selected Chemical and Fertilizer Companies in India” Journal of Emerging Technologies and Innovative Research, Volume 6, ISSN: 2349 – 5162, 23 – 28. 2019.
50 Dr.J.Gananadevan “A Study on Quality of Work Life of Nurses Working in Private Hospitals with Special Reference to Coimbatore City” International Journal of Basic and Applied Research, Volume 6, ISSN: 2278 – 0505, 2019.
51 R.Subha Sangeetha “A Study on Employee Recruitment & Selection with Special Reference to Kwality Garments” Suraj Pupj Journal for Multidisciplinary Research, Volume 9, ISSN: 2394 – 2886, 587, 2019.
52 M.Kesavy “Retail Outlet Mapping of The Retail Store and Shopping Malls with Special Reference to Selected Malls in Coimbatore City” Journal of Emerging Technologies and Innovative Research, Volume 6, ISSN: 2349 – 5162, 336, 2019.
53 Ms.M.Kirithikaa “An Analysis on Dividend Policy of Sakthi Finance Limited with Special Reference to Coimbatore Region” International Journal of Management.it and Engineering. Volume 9, ISSN:2249 – 0558, 218, 2019.
54 Dr.J.Gananadevan “An Analysis on Dividend Policy of Sakth Finance Limited with Special Reference to Coimbatore Region” International Journal of Management.It and Engineering. Volume 9, ISSN:2249 – 0558, 218, 2019.
55 Mrs.M.Jeshi “A Study on Overall Financial Performance of kozhinjampara Service Eo-Operative Bank Limited” The Research Journal of Social Science, Volume 10, ISSN: 2458 – 1358, 2 2019.
56 Mrs.G.Arut Geevitha “A Study on Overall Financial Performance Of kozhinjampara Service Eo-Operative Bank Limited” The Research Journal of Social Science, Volume 10, ISSN: 2458 – 1358, 2 2019.
57 T.M.Hemalatha “A Study on Employees Preference Towards Printing Industry” Suraj Punj Journal for Multidisciplinary Research, Volume 9, ISSN: 2394 – 2886, 253, 2019.
58 M.Kesavy “A Study on Employees Preference Towards Printing Industry” Suraj Punj Journal for Multidisciplinary Research, Volume 9, ISSN: 2394 – 2886, 253, 2019.
59 P.Shiney “Influence of Branding on the Consumer buying Pattern of SmartPhone Customers” Journal of Emerging Technologies and Innovative Research, Volume 6, ISSN:2349 – 5162,2019.
Ms.A.Santhiya “A Study on Customer Satisfaction Towards Patanjali Products with Special Reference to Palakkad City” International Journal of Creative Research Thoughts (IJCRT), Volume 7, 2019
61 K.Jayakumar “A Study on Corporate Social Responsibility (CSR) Initiatives of Selected Companies of Mining Sector in India” The Research Journal of Social Science. Volume 9, ISSN: 2456 – 1356. 12 2019.
62 Dr.J.Gnanadevan “A Study on Quality of Work Life of Nurses Working in Private Hospitals with Special Reference to Coimbatore City” International Journal of Basic and Applied Research, Volume 8, ISSN: 2249-3352, 2019.
63 G.Arut Geevitha “A study on Overall Financial Performance of Kozhinjampara Service Co-Operative Bank Limited” The Research Journal of Social Science, Volume 10, ISSN: 2456 – 1356, 2019.
64 M.Jeshi “A study on Overall Financial Performance of Kozhinjampara Service Co-Operative Bank Limited” The Research Journal of Social Science, Volume 10, ISSN: 2456 – 1356, 2019.
65 T.M.Hemalatha “A study on Customer Attitude Towards Luxury Products Special Reference to Kanyakumari District” IJRAR, Volume 6, 2020
66 P.Shiney “A Study on Awareness and Satisfaction of Nutritional Labeling on Consumer Buying Behavior” Journal of Scientific Research, Volume 8, ISSN: 1524-2560, 2020.
67 T.M.Hemalatha “A Study on Awareness and Satisfaction of Nutritional Labeling on Consumer Buying Behavior” Journal of Scientific Research, Volume 8, ISSN:1524-2560, 2020.
68 T.M.Hemalatha “Consumer Attitude Towards MYNTRA Online Shopping in Digital Marketing” Strad Research, Volume 7, ISSN: 0039-2049,2020.
69 G. Arut Geevitha “Consumer Attitude Towards Myntra Online Shopping in Digital Marketing” Strad Research, Volume 7, ISSN: 0039-2049,2020.
70 T.M.Hemalatha “A Study on Problems and Challenges Faced by Working Women with Special Reference to Coimbatore City East Zone, Strad Research, Volume 7, ISSN: 0039-2049,2020.
71 K.Arthi “A Study on Problems and Challenges Faced by Working Women with Special Reference to Coimbatore City East Zone, Strad Research, Volume 7, ISSN: 0039-2049,2020.
72 P.Shiney “A Study on Customer Satisfaction Towards Online Groesser Shopping” Journal of Information and Computational Science, Volume 10, ISSN: 1548-7741,2020
73 NR.Nithya “A Study on Customer Satisfaction Towards Online Groesser Shopping” Journal of Information and Computational Science, Volume 10, ISSN: 1548-7741,2020
74 K.Arthi “A Study on Customer Satisfaction Towards Online Groesser Shopping” Journal of Information and Computational Science, Volume 10, ISSN: 1548-7741,2020
75 Dr.J.Thirumaran and K.Jayanth, E – Budgeting –A change in Corporate Finance, Journal  Type-ISBN, P.No-65-67, Year-2014
76 Dr. A. Ramasethu, Impact of consumer protection laws on women consumers in Madurai District, Journal Type -ISSN, Vol NO-10, P.No1-8, Year, 2014
77 S. Hariharan, Change Management in customs Remodeling, P.NO84-86, YEAR- 2014
78 G.Shiva, Corporate social Responsibility of Banking Companies in India, Journal Type-ISBN, P.NO 60-68, YEAR-2014
79 G.Shiva “Implications of behavioral Finance “Journal Type- ISSN, VL NO- IS NO -1,1, P.NO-61-65, YEAR -2014.
80  Dr.J. Thirumaran & Dr. T. santhiya Rani, Smart cities & challenges in India – A vision Journal Type ISSN, VL NO-6, P.NO-62-6, YEAR-2015
81 Dr.J. Thirumara, Mrs. M.Bhuvaneswri A Comparative study on organic fruits and vegetables and non-organic fruits and vegetables in Coimbatore, Journal Type-ISSN, VL NO 2, P.NO 7,130-138, the YEAR 2015
82 Dr.A. Sumathi & Dr. V. T. Dhanraj, An Empirical Study on E-commerce and online shopping issues and Influences in Urban and Rural Areas, Journal Type -ISBN, P.NO 33 – 36, the YEAR 2015
83 Dr.T. Santhiya Rani and T.M Health, E-Tailing –Modern Retailers Success, Journal Type- ISBN,P.NO 71-72, YEAR- 2015
84 A.Angelchristina, E-Payments systems on E-Commerce  in India, Journal Type- ISBN  P.NO 97-98, YEAR -2015
85 S. Chithra, E-Payments systems Journal Type- ISBN VL NO 1, IS NO- IS NO-09- P.NO 110, YEAR-2015
86 S.Malasree & S. Kishore The impact of E-Commerce, Journal Type -ISBN, P.NO 180-181, YEAR -2015
87 G.KowsalyaDevelopment of customer-oriented E-commerce systems based on socio-cultural Differentiations, Journal Type -ISBN, P.NO 178-179, and YEAR 2015
88 S.Nethra, E-Business in E-commerce, Journal Type -ISBN, P.NO 176-177, YEAR- 2015
89 P.Geetha, Emerging Trend of E-Commerce in India, Journal Type -ISBN, P.NO 170-171, YEAR -2015
90 M.Bhuvaneswri, E-Marketing –Strategies and Implementations Journal Type-,ISBN, P.NO 133-134, the YEAR 2015
91 A.Elsamary and S.Hema Margaret, Effects of Stress, Journal Type ISBN, P.NO 200-203, the YEAR 2015
92 Dr. T. Santhiya Rani, Greeting HRM, Journal Type -ISBN, P.NO 121-123, the YEAR 2015
93 Dr.A. Sumathi and V.Rajalakshmi, A study on Business and consumers five Oriented Electronic commerce, Journal Type -ISBN, P.NO -8-9, the YEAR 2015
94 Dr.P.Sundara Pandian Dr. N. Ashok KumarDr. R.Murugan, Emerging Trends in E-Commerce, Journal Type- ISBN, P.NO 81-84, YEAR- 2015
95 Mr. G. ShivaMr. L.Kathirvelkumaran, Green Marketing India: Emerging opportunities and challenges, Journal Type -ISBN, P.NO 240-250, and YEAR- 2015
96 B.Geetha Priya changed Management for Human Resources, Journal Type- ISBN, P.NO 104-107, YEAR -2015
97 K.Aruljothi, Change Management for Finance, P.NO 109-113, YEAR -2015
98 PR.Ramakrishna S. Srividhaya, Corporate Governance Mechanism on selected listed companies in Tamil Nadu, Journal Type- ISBN, P.NO 13-14, the YEAR 2015
99 Dr. S. SrividhayaDr. B.Dhanalakhsmi Analyzing the Awareness Digital educations among the college girl students towards the skill development, Journal Type -ISBN, P.NO 23-24 YEAR2017
100 Dr.S. Srividhya Mr.B. Santhosh Kumar MR. B.H. Singu.Analyzing the status of Dalt girl students in Collegiate Educations in Coimbatore city, Journal Type -ISBN, P.NO 15-16, YEAR -2017
101 P.Girija and R.Kalivani The study on savings habits of rural women’s with special references to Pollachi Journal Type,-ISSN, P.NO 50-52, and YEAR 2018
102 Dr. G. Ravichandran, An empirical study on the financial appraisal of select fertilizer companies in India Journal Type-RJIF, P.NO 13-14, the YEAR 2017
103 Mrs. Kalaivani, A study on consumer perception and satisfaction towards restaurants with references city, Journal Type -ISSN,P.NO 5 ,6 YEAR -2018
104 Dr.G.Ravichandran, An Analysis on the profitability of select fertilizer companies India Journal Type-ISSN, VL NO- 5, IS NO-8, P.NO 62-67, YEAR-2018
105 Ms. Ponmani.U.Ms. Marger Blessy DApex, Banking Institution for Rural Development in India, Journal Type -ISSN, VL NO -9, IS NO 5, P.NO 34-38, YEAR -2018
106 Ms. R. Meena, Consumer Brand preferences and buying behavior of cosmetic products at Coimbatore city Journal Type –JETIR, VL NO 1, IS NO 5, P.NO 38-44, the YEAR 2018
107 Ponmani U A Br.ief Study on weird and Amazing Biochip, Journal Type ISSN, VL NO 5, IS NO 10, P.NO 10-14, the YEAR 2018
108 Dr. G. Ravichandran, An overview of Fertilizer industry in Abroad as well as in India, Journal Type -JETIR1 VL NO-5, IS NO -10, P.NO-14-19, YEAR-2018
109 Mr. B.H Singu, A study on Factors Affecting the Satisfaction Level of Mutual Funds Investors in Coimbatore District Journal Type-ISSN, VL NO 9, IS NO 11, P.NO 18-21, the YEAR 2019
110 Mrs. Geetha, A study on Consumer satisfactions towards E-Banking, Journal Type ISSN, VL NO 6, IS NO 1, P.NO -133-135, the YEAR 2018
111 Ms. U.Ponmani and M.priyadharsini “ A Study on Analysis of Financial Health of selected firms in the Textiles industry in Journals Information and computational science. Journal Type ISSN, VL NO 10, IS NO- 2, YEAR – 2020
112 Dr.V.T Dhanraj, Ponmani. U ‘’Performances evaluations of India commercial bank through – A Camel Approach (with special references to selected private & public sector), ARIV –International Journals of Business. ISSN, Vol No 11, Issue No-2  Oct– 2020
113 U.Ponmani and Dr.V.T Dhanraj, “Customer perception and satisfaction towards Technology-based banking services provided by selected banks in Coimbatore district in journals Journal Type ISSN, VL NO 19, IS NO- 2,
114 S.Harikaran  A study on customer satisfaction towards health drinks products with special reference to Coimbatore District. IJRCM VOLUME NO. 4 (2014), ISSUE NO. 12 (DECEMBER)  ISSN: 2231 – 5756  37-40   2014
115 S.Harikaran Consumer behavior towards MNP Services with special reference to Coimbatore City. Impact Journals Vol. 3, Issue 3, Mar 2015, 25-30 ISSN: (E) 2321 – 8878 25-29   2015
116 S.Harikaran  A Study on Current Trends in Internet marketing towards online shopping With Special Reference to Coimbatore City. IJARIIE Vol-2 Issue-4 2016 ISSN: (O) 2395 – 4396 89-94  2016
117 S.Harikaran  A Study on Customer Purchase Power and Service Satisfaction towards FMCG Products with Special Reference to Coimbatore City. IJAR    Volume : 6  Issue : 10  October 2016 ISSN:  2249 – 555X  693-695  2016
118 Harikaran   A Study On Customer Satisfaction Towards Patanjali Products With Special Reference to Palakkad District  IJCRTI Volume 6, Issue 2 April 2018  ISSN: 2320 – 2882  590-593  2018
119 Dr.S.Harikaran         Employees Retention Of Administration Strategies [with Special Reference To G.M Spinners In Coimbatore]. JETIR  Volume 5, Issue 5 ,May 2018  ISSN: 2349 – 5162   548-551  2018
120 S.Harikaran A Study On Consumer Behaviour Towards Britannia Biscuits In Coimbatore City  ISSN: 2249 – 3352 (P) 2278-0505 (E)
121 Dr.S.Harikaran  A Study on Customer Attitude towards luxury products a special reference to Kanyakumari District.  IJRAR  Volume-6 | Issue-2 | June – 2019         ISSN: 2349 – 5138  445-453 2019
122 S. Harikaran  A Study on Rural Consumer Behavior towards FMCG in Coimbatore District. IJAR    Volume-9 | Issue-12 | December – 2019  ISSN: 2249 – 555X      42-44   2019
123 S.Harikaran  A study on Buying Behavior towards Cosmetic Usage of girl consumer with special reference to Coimbatore City.  JOICS Volume 10 Issue 3 – 2020       ISSN: 1548 – 7741 33-41        2020
124 S.Harikaran   A Study on Brand Perception of Sony Products with Special Reference to Coimbatore City.     Strad Research Volume 7 Issue 6 – 2020         ISSN: 0039 – 2049 468-47 2020
125 S.Harikaran   A Study on Customer Satisfaction towards Bath Soap Products with Special Reference to Coimbatore City. Journal of Information and Computational Science     Volume 10 Issue 7 – 2020     ISSN: 1548-7741   317-322  2020
126 S.Harikaran  A Study on Sale Promotion Strategy of Mobile Phones: Seller’s Perspective. Strad Research  VOLUME 7, Issue 7, 2020      ISSN: 0039 – 2049 565-573  2020
127 S.Harikaran A Study on Consumer Satisfaction and Buying Behavior Towards AAVIN Milk Products with Special Reference to Coimbatore City. JICR Volume 12,Issue 8 August/2020 ISSN: 0022 – 1945  331-338 2020
128 S.Harikaran  A study on Consumer Perception towards Smartphone with Special Reference to Coimbatore City. PIJR     Volume 8, Issue 7 July/2019    ISSN: 2250 – 1991  1-4  2019
129 S.Hariharan A Study on Retailers Attitude Towards ABC Garments with Special Reference to Tiruppur City. Infokara Volume 9,Issue 9 September/2020   ISSN: 1021 – 9056  199-211   2020
130 M. Romeo A Study on Customer Attitude towards luxury products a special reference to Kanyakumari District.   IJRAR  Volume-6 | Issue-2 | June – 2019         ISSN: 2349 – 5138445-453      2019
131 M.Romeo A Study on Rural Consumer Behavior towards FMCG in Coimbatore District. IJAR Volume-9 | Issue-12 | December – 2019       ISSN: 2249 – 555X      42-44   2019
132 M.Romeo A study on Buying Behavior towards Cosmetic Usage of girl consumer with special reference to Coimbatore City. JOICS Volume 10 Issue 3 – 2020       ISSN: 1548 – 7741  33-41       2020
133 M.Romeo A Study on Brand Perception of Sony Products with Special Reference to Coimbatore City.  Strad Research Volume 7 Issue 6 – 2020      ISSN: 0039 – 2049       468-474 2020
134 M.Romeo A Study on Sale Promotion Strategy of Mobile Phones: Seller’s Perspective.Strad Research   VOLUME 7, Issue 7, 2020   ISSN: 0039 – 2049   565-573  2020
135 M.Romeo A Study on Consumer Satisfaction and Buying Behavior Towards AAVIN Milk Products with Special Reference to Coimbatore City. JICR    Volume 12,Issue 8 August/2020    ISSN: 0022 – 1945   331-338   2020
136 M.Romeo A Study on Retailers Attitude Towards ABC Garments with Special Reference to Tiruppur City.  Infokara   Volume 9,Issue 9 September/2020   ISSN: 1021 – 9056199-211     2020
137 M.M     Vishnu A Study on Rural Consumer Behavior towards FMCG in Coimbatore District. IJAR Volume-9  Issue-12 December – 2019         ISSN: 2249 – 555X      42-44   2019
138 M.M  Vishnu A study on Buying Behavior towards Cosmetic Usage of girl consumer with special reference to Coimbatore City.   JOICS Volume 10 Issue 3 – 2020       ISSN: 1548 – 7741      33-41   2020
139 M.M  Vishnu A Study on Brand Perception of Sony Products with Special Reference to Coimbatore City.  Strad Research    468-474    ISSN: 0039 – 2049
140 M.M  Vishnu A Study on Consumer Satisfaction and Buying Behavior Towards AAVIN Milk Products with Special Reference to Coimbatore City.       JICR    Volume 12,Issue 8 August/2020    ISSN: 0022 – 1945   331-338   2020
141 M.M     Vishnu A Study on Retailers Attitude Towards ABC Garments with Special Reference to Tiruppur City.  Infokara  Volume 9,Issue 9 September/2020   ISSN: 1021 – 9056 199-211    2020
142 M.M     Vishnu A Study on Brand Perception of Sony Products with Special Reference to Coimbatore City.  Strad Research Volume 7 Issue 6 – 2020      ISSN: 0039 – 2049       468-474           2020
143 M.M     Vishnu A study on Consumer Perception towards Smartphone with Special Reference to Coimbatore City.   PIJR     Volume 8,Issue 7 July/2019    ISSN: 2250 – 1991 1-4 2019
144 M.M     Vishnu A Study on Sale Promotion Strategy of Mobile Phones: Seller’s Perspective. Strad Research VOLUME 7, Issue 7, 2020   ISSN: 0039 – 2049      565-573    2020
145 C.Kanimozhi  A Study on Customer Attitude towards luxury products a special reference to Kanyakumari District. IJRAR  Volume-6 | Issue-2 | June – 2019         ISSN: 2349 – 5138 445-453    2019
146 C.Kanimozhi  A Study on Rural Consumer Behavior towards FMCG in Coimbatore District. IJAR Volume-9 | Issue-12 | December – 2019     ISSN: 2249 – 555X      42-44   2019
147 C.Kanimozhi  A study on Buying Behavior towards Cosmetic Usage of girl consumer with special reference to Coimbatore City.   JOICS Volume 10 Issue 3 – 2020       ISSN: 1548 – 7741      33-41   2020
148 C.Kanimozhi  A Study on Brand Perception of Sony Products with Special Reference to Coimbatore City. Strad Research  Volume 7 Issue 6 – 2020    ISSN: 0039 – 2049       468-474       2020
149 C.Kanimozhi  A Study on Sale Promotion Strategy of Mobile Phones: Seller’s Perspective. Strad Research    VOLUME 7, Issue 7, 2020      ISSN: 0039 – 2049565-573    2020
150 C.Kanimozhi  A Study on Consumer Satisfaction and Buying Behavior Towards AAVIN Milk Products with Special Reference to Coimbatore City.       JICR    Volume 12,Issue 8 August/2020     ISSN: 0022 – 1945      331-338     2020
151  C.Kanimozhi  A Study on Retailers Attitude Towards ABC Garments with Special Reference to Tiruppur City.   Infokara  Volume 9,Issue 9 September/2020   ISSN: 1021 – 9056 199-211    2020
152 S.Balgis Anbia    Inna Narpadhu Unarthum Valviyal Neri SHANLAX Volume 4, Issue 3 January 2020  ISSN: 2454 – 3993 66 – 68 2020.
153 S.Balgis Anbia A Study on Retailers Attitude Towards ABC Garments with Special Reference to Tiruppur City. Infokara  Volume 9, Issue 9 September/2020     ISSN: 1021 – 9056 199-211    2020
154 “A Study on Customer satisfaction towards Fast-moving consumer goods with special reference to Coimbatore District” by Dr. S. Harikaran – Head, Department of Commerce – III
155  DST NIMAT – EDII (Entrepreneurship Awareness Program) by Dr. S. Harikaran – Head, Department of Commerce – III

2016 – 2017 Workers Participation in Management”

Dr. N. Brindha
College of Business, University of Burarmi,
Sultanate of Oman.

“Basic Accounts”

Mr. Ramachandran
Auditor
Coimbatore

HR Policies in Logistics and Shipping”

Mr. Harshit Sharma
Senior Manager, Good Ocean Maritime, Coimbatore

Modern Concepts in Marketing”

Mr. C.K. Arivazhagan
Regional Director-India, Noble Media, Coimbatore.

2017 – 2018 Importance of Insurance”

Mr. J. Jawahar,
Adviser, Life Insurance Corporation of India
Coimbatore.

“Marketing Research”

Mr. N. Shanmuga Sundaram, Asst. Manager,
Kondaia Engineering Pvt. Ltd,
Coimbatore

“Business Research Methods”

Dr. V. Sivaraj,
Member of CIIT
(Software Research Institute)

“Cost Accounting- Job Costing”

Mr. A.Singara Vadivel,
Assistant Manager-Accountant,
S & T Engineering,
Coimbatore.

2018 – 2019 “An overview of Financial Accounting and Taxation”

Ms.R. Agilandeswari,
Institute of Cost and Management Accounting
Coimbatore.

“Overall Costing”

Ms.A. Geethamani,
Trainer, ICP Academy, Coimbatore

“Cost Accounting”

Ms. P.N. Lakshmi
A.C.A.,C.S.,(C.M.A)
Chartered Accountant

“Capital Market”

Mr. R. Hari Ganesh,
MLS Business Centre,
Acropolis, 6th floor,
Dr.M Radhakrishnan Salai,
Chennai – 4.

2019 – 2020 “GST Registration and Filing Process”

Mr. Nagaraj Veerachettiar
Managing director
Impact Standard Business Reporting Pvt Ltd

“Personality Development”

Mr. P. Vivek
The Soft skill Trainer
RIPE Consultancy
Chennai.

“Principles of Auditing”

Mr.S. Nagarjunan
Auditor

Alumni Guest Lecture

2017 – 2018:

“Campus to Corporate”

Resource person

Ms.M. Umaparvathy

IT Employee

2018 – 2019:

“HTML Basics”

Resource Person

Mr. M. Parameshwaran

Tidal Park, Hopes, Coimbatore.

Webinar and FDP

“Innovation and Entrepreneurship”

Resource Person

Mr. K. Prabhakaran

EDII and SEBI

“Emerging Trends in Securities Market”
Resource person
Mr. K. Prabhakaran
EDII and SEBI

Guest Lectures and Events

Faculty Development Programme jointly organized with Tally Education Pvt Ltd

Conference conducted on “Awareness of women’s rights”

Guest Lecture on Goods and Service Tax

Faculty Development Programme jointly organized with Tally Education Pvt Ltd

Conference conducted on “Awareness of women’s rights”

 Conference conducted on “Awareness of women’s health and hygiene”

Harshini P of III B.Com PA Secured First Place in Weight Lifting under 150 Category.

Sivasankarai . K  of II B.Com PA Secured as Winner for National Level Kabaddi Competition

Industrial Visit

Industry visit to stock breeding – Kerala

Industry visit to cotton industry-Coimbatore

We organized Guest lecture – Chartered Accountant/ Company Secretary Awareness program on July 26th 2019 handled by Mr. K.Jayakumar.

We the Department of Commerce III had conducted guest lecture on IT management was presented by Ms. B. POORVAJA, Team Leader, State Street Leader, and Coimbatore. Students of I B.com

Mr. M. M. Vishnu organized guest lecture on Memorandum of Association and Articles of Association. It was presented by Ms. Arthi G.V, Alumni, Student of Law College, Coimbatore on 9th Jan 2020.

Interface program on Insurance

Chief Guests:

Mr.A.Fazlul Rehman, Senior Divisional Manager, LIC of India, Chairman of Coimbatore Insurance Institute.

Mr. V. Vetrivel, Honorable secretary, Coimbatore Insurance Institute.

Mr. Sankara Raman Narayanan, Executive Committee member, Coimbatore Insurance Institute. The students came to know about Recent trends in Insurance, the Financial Advisor job (Part Time) in LIC and the Diploma course embedded with the B.Com (Banking and Insurance) course, And 54 Students have registered for Govt offered Diploma course.

Seminar – Alumaiyum Arasiyalum.

Resource Person: Mithran Sri Ram In this seminar a deep discussion was made about Alumaiyum Arasiyalum. 140 students participated in this seminar and got benefited.

Association Inaugural Function.

Department of Commerce IV organized inaugural function of the Association Of Finance in the auditorium for B.Com (A&F), B.Com (B&I) and B.Com (FS). Chief guest Mr. S. Neethiselvan, Senior General Manager, Aroma Group of Companies inaugurated and addressed the gathering on financial services and also with his motivational speech for 150 students and faculty members.